The Institute of Data & Marketing (IDM) trains marketers.

And they’ve been doing it for 30 years.

As a part of an expanded DMA, we co-created and implemented the new brand identity. Then began to stretch design language and tone of voice to take the fresh-faced IDM out to audiences old and new. 

Even helping to win Department of Education (DfE) funding and status as a chosen partner of the DfE’s Skills for Life Initiative.

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Activity

  • Brand identity

  • Brand messaging

  • Creative direction (art / copy)

  • Full brand implementation

  • Positioning and strategy

  • Project management

  • Tone of voice

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Studio Rey