DMA Talent builds pathways into UK creative, data and marketing industries for young people.
We crafted the verbal and visual identity, planned content strategies, built asset lists, wrote brand messaging; creating the whole world of DMA Talent.
And brought it all to life with work that zipped across social and sprung off the printed page to carry the initiative to a new audience of aspiring doers, makers and thinkers, nationwide.
Credits: Ashley Flanagan-Hesleton, Imran Ali
Outcomes
The DMA had rarely spoken consistently to the 16-24 age group.
So our work in creating the DMA Talent identity and comms package was crucial to building a totally fresh audience for the business.
Our campaign activity also helped form relationships and partnerships with higher education institutions and career advice bodies from around the UK, increasing our reach.