Building a new Data & Marketing Association.
As the DMA’s Head of Brand and Creative, I worked alongside Jack Renwick Studio to deliver a full business rebrand.
From compiling a longlist to producing the brief, to the pitch process through to studio choice, and on to directing the implementation of the new-look DMA brand.
I led a team to bring it all to life across all the channels, all the touchpoints and everywhere in between.
Credits: Ashley Flanagan-Hesleton, Imran Ali
Outcomes
Launching in autumn 2019, the new brand grew the DMA from its traditional, trade body form.
Now it encompassed learning and training for marketers, and products for youth and young talent, under one roof.
The work drove membership retention, engaged new members, secured revenue against sponsorships and partnerships, opened up completely new audiences and surfaced new products.
Activity
Brand identity
Brand messaging
Creative direction (art / copy)
Full rebrand implementation
Positioning and strategy
Project management
Tone of voice
