Calling out the creative industry

The DMA Awards campaign of 2019 was a slap in the face for those who thought their work deserved a pat on the back.

We leant hard on the topical and the talked about as we poked the creative industry in the eye and demanded they bring us the very best of their wares for the ultimate test.

I led a team that worked from concept to execution, from email to social, print to packaging, signage to display.

Busy times, but super worthwhile as it was another blockbuster that had people sprinting to enter, had sponsors itching to get involved and got bums on seats for showcases all the way through to Awards night itself.