#DareToBeJudged
Sitting in the traditional red and black of the DMA Awards colourways, 2020’s campaign leant on bold headlines born from big insights.
It was our job to bring those moments of truth to life. In words and executions that burned into the mind’s eye of our busy audience of agency, brand and tech leaders.
We took the look, feel and messaging across all campaign phases: scoping for Judges, calling out to sponsors, putting bums on seats for Awards night itself.
Credits: Ashley Flanagan-Hesleton, Imran Ali, Agatha Zarzycki
Outcomes
We produced this campaign during Covid.
It was hugely different to anything we’d ever done: essentially we delivered an entire experience, online.
Every touchpoint of the campaign previously “live”: from call for entries to in-person showcase sessions through to an actual Awards “night” itself. And we still managed to smash revenue and entry targets, to pack out our Judging panels and to get bums on seats as we unveiled our winners, live and online.
Proud of this one.