Creating the DMA Awards 2021
The DMA Awards stretches the sinews of the best work the UK's creative, data and marketing industries have to offer.
I worked the campaign each year since 2015, and it goes from strength to strength.
Below, you have 2021.
A year that got a real creative make over, tee’d off by the talents of Johnny Kirkham and Heber Ramos, with creative steering from Jason Andrews and Cordell Burke.
We co-created concepts, copy and visuals and delivered the full rollout of the campaign.
Credits: Ashley Flanagan-Hesleton, Imran Ali
Outcomes
Recruited 500 judges (gender balance achieved).
Surpassed entries target, hitting over 800+, UK-wide.
Sold out the Awards night and all supporting events.
Revenue targets surpassed, including strategic partnership and sponsorship elements.