Fablr x Taste Original

Fablr’s client is Taste Original. They make very niiiiice indeed snacks. But had little in the way of creative, comms and content.

So I came up with the idea of a Family, through which to see the world.

Landing in inboxes, popping up in social feeds, our Family riff on hot topics like Gladiators, famous people you’ve seen at the shops or things to definitely not get your Mum for Mother’s Day.

Irreverant. But topical and carefully timed, aimed to concide with key calendar moments, spark reactions and conversations and gain Taste Original a foothold in the inboxes and social feeds of their audience.

A veritable feast for doom scrollers, procrastinators and meme Lords and Ladies.