Fablr x Zwanenberg

Fablr’s client, the global Zwanenberg food group, needed to express themselves.

So I travelled around the UK, interviewed dozens of people from the shop floor to the C suite. And put together a new voice for the brand, and the hero piece, a whole new website.

They’d never before spoken for themselves, only for the products they make. So we made sure their teams got centre stage, that we respected the family-feel and tradition of the business and surfaced the hidden Zwanenberg story.