Gerrard Chauffeur Drive
A brand voice from the ground up.
Gerrard is a global leader in chauffeuring.
They work with the great and the good, the rich and the famous, the busy and the frantic.
Along with our work in building them their visual brand identity, we did the same verbally, crafting a tone of voice.
We moved away from car-speak and jargon and “if you know, you know” language to something a little cosier, more conversational - but not flippant; we don’t want to waste people’s time here.
From web to print, social and brand messaging, our words continue to help Gerrard talk confidently and coherently as they move into exciting phases of global growth, team expansion and a green-futured fleet.
A Studio Rey client.
Activity
Brand messages
Editorial content
Email
Social content
Website content
Tone of voice
