Data & Marketing Association (Masterclasses)

The DMA offers training and learning for marketers, through its training body, the IDM.

A part of this offer is a series of Masterclasses.

Pin-point, bitesize sessions that last a day or two. And target skills gaps in marketing teams and for marketers of all levels.

They needed fresh visual and verbal concepts and executions to take a year-long campaign out to their audience. We’re still live right now. Check out some samples below.

I worked on messaging, ideas for visuals, wrote bundles of headlines and payoffs that feature on everything from email comms to social ads.